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The National Academies of Sciences, Engineering and Medicine
Board On Behavioral Cognitive and Sensory Sciences
Board On Behavioral Cognitive and Sensory Sciences
Division of Behavioral and Social Sciences and Education
 Committee on Changing Behavioral Health Social Norms through Messaging for the Public
 Committee Biographies

BERNICE A. PESCOSOLIDO (Chair) is distinguished professor of sociology at Indiana University and director of the Indiana Consortium for Mental Health Services Research. She was a member of the National Academies' Committee on the Science of Changing Behavioral Health Social Norms. She has conducted national and international studies on stigma including the first U.S national study in 40 years, the first national study of children's mental health, and the first global study of 16 countries representing all six inhabited continents. Her research also addresses how social networks connect individuals to their communities and to institutional structures, through which people’s attitudes and actions are influenced. Dr. Pescosolido has received numerous career, scientific, and community awards including the Wilbur Lucius Cross Medal from Yale University, the Carl A. Taube Award for Distinguished Contributions to the Field of Mental Health Services Research from the Mental Health Section of the American Public Health Association, and the Leonard I. Pearlin Award for Distinguished Contributions to the Sociological Study of Mental Health from the American Sociological Association. Dr. Pescosolido earned a M.A., M.Phil., and Ph.D. in sociology from Yale University, and was recently elected to the National Academy of Medicine.

JOSEPH N. CAPPELLA is the Gerald R. Miller professor of communication at the Annenberg School for Communication at the University of Pennsylvania. He was a member of the National Academies' Committee on the Science of Changing Behavioral Health Social Norms. Dr. Cappella is a leading scholar whose research has resulted in more than 150 articles and book chapters and four co-authored books in areas of health and political communication, social interaction, nonverbal behavior, media effects, and statistical methods. His research has been supported by grants from NIMH, NIDA, NSF, NCI, NHGRI, the FDA, The Twentieth Century Fund, and from the Markel, Ford, Carnegie, Pew, and Robert Wood Johnson foundations. His book with Kathleen Hall Jamieson on the Spiral of Cynicism has won prizes from the American Political Science Association and the ICA. He has served on the editorial boards of 20 different journals. He is a Fellow of the International Communication Association and its past president, a distinguished scholar of the National Communication Association, and recipient of the B. Aubrey Fisher Mentorship Award. Dr. Cappella received his Ph.D. in communication from Michigan State University.

TONY FOLENO is senior vice president for strategy and evaluation at the Ad Council where he advises the strategic planning of more than 40 public service communications campaigns and oversees campaign evaluation, establishing key performance indicators and the tools for measurement. Conducting campaigns was the topic of a workshop he presented to the former Committee on the Science of Changing Behavioral Health Social Norms. Mr. Foleno also co-chairs the Ad Council Research Committee, a pro-bono advisory body comprised of thought leaders in marketing, market research and academia. Prior to joining the Ad Council, he managed projects at Public Agenda, a nonpartisan public opinion research organization. Mr. Foleno is a member of the Advertising Research Foundation and the Market Research Council, and serves on the steering committees for the Society for Health Communications as well as the Fishlinger Center for Public Policy and Research. He holds a M.A. in sociology from Columbia University.

MATTHEW W. KREUTER is associate dean for public health, Kahn Family professor of public health, and senior scientist, Health Communication Research Laboratory at the Brown School George Washington University in St. Louis. He is founder of the Brown School’s Health Communication Research Laboratory (HCRL), a widely known and highly acclaimed center that was selected as one of five National Cancer Institute Centers of Excellence in Cancer Communication Research. He has developed and evaluated a wide range of health communications programs to promote health, modify behavior, and prevent and manage disease. His center has conducted research on the reach and effectiveness of health information to low-income and minority populations, and using information and technology to connect members of these groups to needed health services. Dr. Kreuter served for six years on the Institute of Medicine’s Board on Population Health and Public Health Practice, He earned his M.P.H. and Ph.D. in health behavior and health education from the University of North Carolina at Chapel Hill.

REBECCA PALPANT SHIMKETS is assistant director for The Rosalynn Carter Fellowships for Mental Health Journalism of the Carter Center Mental Health Program at Emory University. She was a member of the National Academies' Committee on the Science of Changing Behavioral Health Social Norms. Ms. Shimkets is also an active participant on advisory boards and national work groups related to stigma and accurate portrayals of mental illnesses in the media. Ms. Shimkets received a M.S. in community counseling from Georgia State University.

RUTH SHIM is holder of the Luke & Grace Kim Professorship in Cultural Psychiatry in the Department of Psychiatry and Behavioral Sciences at the University of California, Davis School of Medicine. She is an associate professor of Clinical Psychiatry and director of Cultural Psychiatry at UC Davis. Previously, she was vice chair of Education and Faculty Development and chief of Outpatient Psychiatric Services in the Department of Psychiatry at Lenox Hill Hospital in New York City, a division of Northwell Health. Dr. Shim is board certified in psychiatry and is a Fellow of the American Psychiatric Association, a member of the American College of Psychiatrists, and is chair of the Fellowship Committee of the Group for the Advancement of Psychiatry. She serves on the Editorial Board of American Psychiatric Publishing and Psychiatric Services. She is co-editor of the book, The Social Determinants of Mental Health. Dr. Shim received an M.P.H. in health policy from Rollins School of Public Health at Emory University and an M.D. from Emory University School of Medicine. She was a member of the National Academies' Committee on the Science of Changing Behavioral Health Social Norms.

MICHAEL D. SLATER is distinguished professor of social and behavioral science and professor of communication at Ohio State University. His current research looks at in-school and participatory community media in youth substance abuse prevention. It also explores media coverage of health, crime, and injuries, and how such coverage impacts risk perceptions and support for health-related public policies. He has served as principal investigator of NIH-funded studies of community-based substance abuse prevention efforts, alcohol-related risk perceptions and media coverage, and responses to alcohol advertisements and warnings. He has also conducted investigations of persuasion and media effects, with over 100 publications in these areas. Dr. Slater received his Ph.D. in communication from Stanford University.

TIMOTHY J. STRAUMAN is professor and former chair of the department of psychology and neuroscience at Duke University and also professor of psychiatry and behavioral sciences in the Duke University School of Medicine. Dr. Straumam serves as a member of the Division of Behavioral and Social Sciences and Education (DBASSE) Board on Behavioral, Cognitve, and Sensory Scences. Dr. Strauman is a former president of the Academy of Psychological Clinical Science, a fellow of the Association for Psychological Science and a founding fellow of the Academy of Cognitive Therapy. Dr. Strauman received his M.A. in psychology and human development from the University of Chicago and his Ph.D. in psychology from New York University.

EDUARDO VEGA is CEO of Dignity Recovery Action! International, a consulting and technical assistance collective focused on social change, social justice and behavioral health systems transformation fueled by the “lived experience” of people who have been there. He served for six years as president/ CEO of the Mental Health Association of San Francisco where he founded the Center for Dignity, Recovery and Empowerment. Mr. Vega has experience in five states as a leader in transformative mental health programs and practices including national, state and regional technical assistance, research and training projects and major policy initiatives in suicide prevention, stigma and discrimination reduction, consumer rights and empowerment, community integration, self-help and peer support for mental health consumers. He serves on the Steering Committee of the National Suicide Prevention Lifeline, the Global Anti-Stigma Alliance and the Executive Committee of the US National Action Alliance for Suicide Prevention, through which he founded the first national suicide attempt survivor task force. A person with lived experience of suicide and consumer advocate he helped found the national Destination Dignity! Project, the California Association of Mental Health Peer Run Organizations and other transformative initiatives. Mr. Vega is a former Fulbright Specialist and California State Commissioner for Mental Health. For his work in culturally focused programs, stigma reduction, empowerment and systems change he’s been recognized by the United States Senate, the US Surgeon General and others. He holds an M.A. in psychology from New School for Social Research.




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