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The National Academies of Sciences, Engineering and Medicine
Board On Behavioral Cognitive and Sensory Sciences
Board On Behavioral Cognitive and Sensory Sciences
Division of Behavioral and Social Sciences and Education
  Workshop on Lessons Learned from Diverse Efforts to Change Social Norms
Video Archive and Presentations
 
  Agenda  |  Panelist Biosketches          
             
 

Welcome by Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences

 
             
 
Introduction: David Wegman, Committee Chair
 
Overview: Lisa Vandemark, Study Director
 
Panel 1 - Messaging
Moderator: Joanne Silberner
 
             
 
Key Principles in the Design of
Persuasive Messages: Joseph Cappella,
Annenberg School for Communication
 
Making the Most of Your Message:
Annie Lang, Indiana University
 
Behavioral Economics & Social Marketing:
Anthony Foleno, The Ad Council
Presentation
 
             
 
Context and National Testing of PSA's:
Bernice Pescosolido, Indiana University
 
Panel 1 - Messaging:
Discussant: Vicky Rideout, VJR Consulting
 
Remarks from SAMHSA:
Kana Enomoto, Deputy Administrator
 
             
 
Panel 2 - Methods
Moderator: Joanne Silberner
 
Using Entertainment Media to Deliver Public Health Messages: Vicky Rideout, VJR Consulting
Presentation
 
Reporting Mental Health Issues in a Rapidly Changing Media Landscape:
Rebecca Palpant Shimkets, The Carter Center
 
             
 
National Advertising to Reduce Youth
Tobacco Use the Truth Campaign:
Donna Valone, American Legacy Foundation
Presentation
 
Panel 2 - Methods
Discussant: Bernice Pescosolido,
Indiana University
 
Panel 3 - Big Picture Look at Social Change
Moderator: Joanne Silberner
 
             
 
When You Know Better You Do Better:
Phill Wilson, Harvard University
Presentation
 
Legacy 2: Youth Smoking:
Robin Koval, American Legacy Foundation
Presentation
 
Gay & Lesbian Bullying Prevention:
Anthony Foleno, The Ad Council
 
             
 
Panel 3 - Big Picture Look at Social Change
Discussant: Rebecca Palpant Shimkets,
The Carter Center
 
Panel 3 - Big Picture Look at Social Change:
Panel Q&A
 
Panel 4 - Case Studies in Changing
Social Norms
Moderator: Joanne Silberner
 
             
 
Epilepsy: Sources of Stigma and Campaign Efforts: Joan Austin, Indiana University
Presentation
 
Reducing HIV-Related Stigma in Healthcare Settings: From Africa to Alabama:
Janet Turan, UAB Birmingham
Presentation
 
Panel 4 - Case Studies in Changing
Social Norms
Discussant: William Holzemer, 
Rutgers University
 
             
 
Panel 4 - Case Studies in Changing
Social Norms
Panel Q&A
         
             


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