Karthik Kannan is a Professor at Purdue's Krannert School of Management. He has served as academic director for the MBA programs (two-year MBA, STEM-MBA, Weekend MBA), academic co- director for MS in BAIM (Business Analytics and Information Management), and co-director for BIAC (Business Information and Analytics Center). Dr. Kannan is interested in "Designing for Human Instincts" as a way to organize businesses in the current age. Specifically, he studies how different aspects of information technology may be used to exploit human instincts and biases in order to nudge/manipulate behavior. He has applied related ideas in three primary research streams: pricing using auctions of information goods, pricing of data networks, and economics of information security. His papers have been accepted in several leading conferences and journals in the information systems area, including Management Science, Information Systems Research, Workshop on Information Technology and Systems, Workshop on Information Systems Economics, International Conference on Information Systems, and Conference on Information System and Technology. His papers have won the Best Paper Awards at the 10th and the 15th Annual Workshop on Information Technology and Systems. He currently serves/has served as an Associate Editor for Management Science, Information Systems Research, and MIS Quarterly. He is a member of AIS and INFORMS. He is also a CERIAS Fellow and Krannert's Faculty Fellow. Prior to joining Purdue, he obtained his PhD in information systems, MS in Electrical and Computer Engineering, and MPhil in Public Policy and Management all from Carnegie Mellon University. Before joining the graduate school, he worked with Infosys Technologies for a couple of years. His undergraduate degree is in Electrical and Electronics Engineering from NIT Trichy (formerly, REC Trichy).